References
“According to a recent survey, Hewlett-Packard's position as an industry specific solution provider has risen remarkably. We have connected this awareness rise to our participation in the IndustryForum events organized by Management Events. These events gather together specific industries' CIOs and Business Development Directors - the exact target groups we are interested in. IndustryForums have had a direct and measurable impact on our sales. In addition to the growth in our sales, our awareness among the target group has risen. IndustryForums have thus supported our status as a solution provider in many industries.”
Tero Eskolin, Marketing Manager, Hewlett-Packard Finland Oy, Finland
“The IndustryForum presents good opportunities for us to meet decision makers in a specific sector and the content in every event is very well adjusted to the wishes and requests of the delegates.”
Mats Jägerlöv, Marketing Manager HP Services, Hewlett-Packard Sverige AB, Sweden
“A field-specific IndustryForum is always enticing – inviting a target group of a similar level to other events has proven very difficult. The IndustryForums are the best, most convenient way of meeting the field’s most important decision makers in a relaxed fashion. It is also a great environment to build trust and professional relationships, in addition to arranging future business ventures.”
Dan Björn, Nordic Marketing Director, Accenture, Finland
“The 600Minutes event was one of the best events we have participated in the last five years. Being an efficiently organized event, it gave good value for money and time. The professional staff at Management Events enabled our people to concentrate on meetings with potential customers. The pre-arranged meetings with the public sector IT management were excellent both in quantity and quality. Time at the event was spent efficiently and effectively. Overall, 600Minutes is a great event concept.”
Juha Nieminen, Senior Associate, PricewaterhouseCoopers Oy, Finland
“The IndustryForum is one of the most professional events we have participated in. The IndustryForum offers an excellent opportunity to meet and discuss with the top executives and decision makers of the industry and participation offers us a great way to create awareness for our company.”
Anders Uttrup, Marketing Manager, Creuna, Denmark
“Sun Microsystems have co-operated with Management Events at several occasions and from the first contact we have been very satisfied with the process and the service you get as a partner. The whole working process - from the information gathering, presentation of the research report, target selection and the invitation process, meeting co-ordination and last but not least the realization of the seminars is handled very professionally. The support from Management Events makes it possible for us to focus on the clients to give them high-quality seminar content.”
Anders Carlsarv, Sales Manager Telecom & Media, Sun Microsystems, Sweden
“Targeted events are a highly important part of our marketing mix. Events produced with professional skills tune both event guests and our own personnel into the right mode. Through the Management Events Conferences we reach the right decision makers - also from new target groups. We follow the results of each event from the first contact to closing the deal.”
Pekka Lindfors, Vice President, Global Marketing, BasWare Oyj, Finland
“The most professional event we've ever taken part in! The IndustryForum is of the highest class. The thoroughly well-planned concept and an excellent execution guarantee that both delegates and partners get the best possible result from their participation. During the IndustryForum contacts and relations are built in very pleasant surroundings. The high quality speakers and up-to-date conference program give useful information and inspiring ideas!”
Tommi Berkesi, Managing Director, IST Sverige, Sweden
"I experienced the event as an effective way to gather together people with mutual interests. Management Events' participation bears the stamp of a well tested and successful concept. Our first participation was an experiment, but now we have chosen to include Management Events' activities permanently into our sales activities. I expect a quick return on investment in the shape of new established customer relations and sales of product solutions."
Søren Lindholm Hansen, Sales and Marketing Director, Multidata A/S, Denmark
“The IndustryForum is a concept well thought through where time is well spent for both delegates and partners. It is one of the most professional events we have participated in where the possibilities for networking and creating new contacts are optimal. In addition, Management Events delivers an extremely high customer service level. The IndustryForum Municipalities was the first event of its kind here in Denmark, but it is definitely a concept that is here to stay.”
Lotte Jensen, Marketing Consultant, Fujitsu, Denmark
“Thank you very much for this excellent organized event in Baden, it was very successful for us!”
Jochen Borenich, MBA, Member of the Executive Board Segment Telecommunications, Media, Utilities & Services, T-Systems Austria GesmbH, Austria
“The Austrian IndustryForum Energy provided an excellent opportunity to meet with high-level managers in the energy field on an informal basis. The speeches and round-table discussions at the event fully met our expectations.”
Dr. Raoul Hoffer, Partner, Binder Grösswang Rechtsanwälte OEG, Austria
“The combination of a high number of industry executives, the atmosphere of the location and the professional organization of the event made it very easy to network and establish new business contacts.”
Mag. Georg Glavitsch, IBM, Global Business Services – Austria, MBA, Sector Leader, Communications, Industry, Distribution, SMB, Austria
“Taking part in events organized by Management Events is easy. We simply have to prepare our presentations, name our guest list for the events and book two days from the calendar. The rest is handled by Management Events. This allows our people to concentrate on the essential and what we do best. Who says arranging events should be the core competence of every company?”
Minna Ranta, Marketing Manager, Accenture, Finland
“Time is money for every organisation. Meeting the most important decision-makers from one industry in one event is a guarantee for effective time management. Our participation in the IndustryForums has always given us a clearly definable ROI.”
Tiina Härkönen, Marketing Manager, SAS, Finland
“The conference program designed by Management Events is always of high quality, thanks to the extensive research efforts they make for each event. Knowing that all events are organized according to the same concept, we can rely on their quality. This assurance makes it easy for us to select the most important target groups from the wide selection of events offered. No wonder we took part in 12 events last year!”
Dan Björn, Nordic Marketing Director, Accenture, Finland
“Oracle Finland Oy has been a partner in many invitation only events organized by Management Events. The topics and target groups have always met our marketing expectations and our cooperation has brought us concrete results.”
Tapio Volanen, Marketing Director, Oracle Finland Oy, Finland
“Every single delegate at the IndustryForum was a decision maker and a potential customer for us. During the event we created good contacts and for CCC Group the IndustryForum offers excellent opportunities to reinforce our business contacts with our customers and prospects.”
Juha Väyrynen, Sales Director, CCC Group, Finland
“The Meeting Manager Service was a positive surprise. One month before the event I started to receive meeting requests via e-mail. At the event I had 27 meetings scheduled and my calendar was booked! The delegates had a possibility to add a topic to the meeting requests so it was easy to prepare for the meetings in advance. At the meetings we went right into the topic and they were the start of many interesting projects.”
Kristian Salo, Technology Consultant, EMC Computer Systems, Finland
“Before the event we used the Meeting Manager Service and sent meeting requests to a clearly segmented, potential target group. For the two day event our sales group had scheduled tens of pre-booked meetings and we even got some extra meetings at the event. This way we reached just the right target group for us and the contacts exceeded our goals both in quantity and quality. Our own use of time was efficient and 80 % of the contacts have led to further actions – that can be considered as an excellent rate! We are extremely satisfied with the Meeting Manager Service.”
Mikko Helander, Account Manager, Technology Solutions Group, HP Storage Business, Finland
“The event was anything but a traditional exhibition! Between the up-to-date presentations we had enough long breaks to contact the delegates 1-to-1. We did meet the real decision makers and created good contacts. Overall the event was executed very well and we were extremely happy with the event!”
Timo Chrons, CEO, Aidon Oy, Finland
“Just an amazing event, the best I have seen in 25 years! We were especially satisfied with the strictly segmented target group; all the delegates were decision makers. Absolutely the best event we have taken part in for a long time.”
Jari Janhunen, Area Manager, Nordic LAN & WAN Communication Oy, Finland
“The event concept was great; it worked just the way it was meant to. Especially nice was that the delegates were genuinely interested in our company and represented those decision makers we were hoping to meet at the event. Overall the meetings were great and with many delegates we agreed upon further actions. To sum up; “what an excellent event!”
Mika Tanskanen, Sales Director, Projects & Business Continuity, Endero Oy, Finland
“Right from the planning of the event everything has worked really well. Management Events helped us in preparations and the event itself was a success. We were also satisfied with the target group, it met our expectations and delegate profile was good in quality. The delegates were genuinely interested in finding out what kind of solutions we could offer them. The pre-booked meetings were rewarding and even small time table changes were handled at the event.”
Ilmari Vallo, Director, Solteq Oyj, Finland
”Prior to the event I evaluated with our Account Managers all the delegates we had pre-booked meetings with. This made my job at the event easier and I had very rewarding discussions with the delegates. Almost all of the meetings led to further meetings – either projects with new customers or new discussions with our current customers. After the event I wrote a summary about the meetings to our Account Managers and this way we got a lot of leads to work with!”
Harri Kreus, Consulting Director, SysOpen Digia, Finland
Is it difficult to prioritise yearly events to participate in?
Then I would like to recommend the IndustryForums, both for TietoEnator, with our top level industry focus and for the events which a focus on selected industries. These events have proven to be very professional meeting-points between us as a solution provider and the decision-makers from each industry we wish to be in contact with. The IndustryForum offers an opportunity to meet in a relaxed set-up without predetermined agendas, an opportunity to spontaneously discuss the industry development from a business perspective at the same time as having meetings; solution providers with the knowledge and solutions for the challenges that the industry is facing today, tomorrow and the coming years. I recommend a visit to your IndustryForum - for the knowledge you will gain and for the unbiased meetings with solutions providers".
Mats Lindmark, Vice President, TietoEnator Corporation Retal & Logistics, Sweden
"The IndustryForum arranged by Management Events is today superior to many of the competing seminars and conferences arranged in Sweden. We at Fujitsu Services are focusing mainly on four industries: retail, banking & finance, public sector and machinery. Within all these four areas Management Events offers industry focused conferences with a content and a set-up which is different compared to the competitors. The main advantage is the combination of high-quality decision-makers and the possibility of networking in both formal and informal ways. The concept of the company is guaranteeing a level of the decision-makers that I haven’t seen earlier for conferences. The possibility to create informal contacts is considerable as the IndustryForums are arranged outside of the Stockholm city-center with delegates staying-over. Finally, the Meeting Manager-service provided by Management Events always guarantees that you leave the IndustryForum with several valuable prospects - most of them totally new. All in all, this means that I can recommend Management Events and the IndustryForum to other companies that are looking for a meeting place for actual business conversations between solution providers and decision-makers. “
Johan Nybom, Communications Manager, Fujitsu Services, Sverige, Sweden


