Appointments at Management Events Studio Finland
2009.03.16
Event based marketing is a vital part of any B2B marketer’s media mix. Moreover, it should be treated as a fully-fledged media with unique business impact potential. The Group management is pleased to announce that an acknowledged media professional Lasse Laakkonen has joined Management Events Studio Finland as a project director.
Mr Laakkonen has a solid 9-year-long track record in the leading Finnish media companies, most recently as a key account manager at Radio Nova and as a sales manager at Talentum Media.
Further inquiries:
Pekka Mattila, D.Soc.Sc.
Executive Director, Studio Group
Mobile: +358 (0)40 738 7221
E-mail: pekka.mattila@managementevents.com
Management Events Studio specializes in tailored business events for demanding target groups. The company helps B2B-clients to gain new business contacts and achieve their marketing and sales goals by creative planning and punctual execution of an event. Management Events Studio operations were established originally as a tailored customer event -function within Management Events Finland and became an independent limited company and part of Management Events Group in 2007 in Finland. Management Events Studio is a growth company with plans to expand to Sweden, Denmark and Netherlands during 2008 and 2009. The estimated turnover of Studio operations in Finland during 2008 is 2,5 M Euro. Management Events Studio cooperates closely with the Group companies and the staff of Management Events Studio have participated in the selection of Management Events as one of the Best Workplaces in Finland since 2006 and in Europe since 2007.
Management Events is an innovative pioneer in the events' industry. The unique and awarded service concept offers direct business leads and up-to-date information on investment projects within various industries to the partners of Management Events, as well as high quality program and first class customer experiences for the invitation only delegates. Management Events organizes over 150 events annually in its seven operative countries: Finland, Sweden, Denmark, Austria, Netherlands, UK and Germany. Management Events is a growth company with 2007 turnover at 15 million euros and turnover target for 2009 at 20 million euros.
The company employs about 150 people and has been awarded as one of the Best Workplaces in Finland since 2006, as well as one of the 100 Best Workplaces in Europe in 2007and the 12th Best Workplace in Europe in 2008. Other awards include the Scandinavian Meeting Planner of the Year 2006. The founder Olli Muurainen was awarded as the Young Entrepreneur of the Year in 2004 by Ernst & Young.
