"According to a recent survey, Hewlett-Packard's position as an industry specific solution provider has risen remarkably. We have connected this awareness rise to our participation in the IndustryForum events organized by Management Events. These events gather together specific industries' CIOs and Business Development Directors - the exact target groups we are interested in. IndustryForums have had a direct and measurable impact on our sales. In addition to the growth in our sales, our awareness among the target group has risen.”
Tero Eskolin, Marketing Manager, Hewlett-Packard Finland Oy, Finland
